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Web performance optimization (WPO), or website optimization is the field of knowledge about increasing web performance. Faster website download speeds have been shown to increase visitor retention and loyalty [ 1 ] [ 2 ] and user satisfaction, especially for users with slow internet connections and those on mobile devices . [ 3 ]
The goal of web usability is to provide user experience satisfaction by minimizing the time it takes to the user to learn new functionality and page navigation system, allowing the user to accomplish a task efficiently without major roadblocks, providing the user easy ways to overcome roadblocks, and fixing errors and re-adapting to the website ...
Conversion rate optimization seeks to increase the percentage of website visitors that take a specific action (often submitting a web form, making a purchase, signing up for a trial, etc.) by methodically testing alternate versions of a page or process, [7] and through removing impediments to user experience and improving page loading speeds.
Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.
Web navigation is not restricted to just computers, either, as mobile phones and tablets have added avenues for access to the ever-growing information on the Web today. The most recent wave of technology which has affected web navigation is the introduction and growth of the smartphone. Web navigation has evolved from a restricted action, to ...
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.
The three-click rule or three click rule is an unofficial web design rule concerning the design of website navigation. It suggests that a user of a website should be able to find any information with no more than three mouse clicks. [1]
Each different way typically requires different processing time. Processing times of the same query may have large variance, from a fraction of a second to hours, depending on the chosen method. The purpose of query optimization, which is an automated process, is to find the way to process a given query in minimum time.