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De Beers Diamond Jewellers (DBDJ) was established in 2001 as a 50:50 joint venture between The De Beers Group of Companies and LVMH, the French luxury goods company. [81] The first De Beers boutique opened in 2002 on London's Old Bond Street as the brand's flagship store. Since then, stores have opened in various cities around the world.
Sir Ernest Oppenheimer KStJ (22 May 1880 – 25 November 1957) was a diamond and gold mining entrepreneur, financier and philanthropist, [1] [2] [3] who controlled De Beers and founded the Anglo American Corporation of South Africa.
The Oppenheimer family is an Anglo–South African family best known for its longtime control of Anglo American and De Beers. [1] Ernest Oppenheimer, a German immigrant to Britain and later to South Africa, founded the Anglo American Corporation in 1917 to mine the Witwatersrand for gold. [2]
De Beers is synonymous with diamonds, having coined the phrase “Diamonds are forever” back in 1947. ... Anglo-American, a member of the Fortune 500 Europe, owns 85% of De Beers and is on a ...
Lussier, De Beers Group’s executive vice president for brands and consumer markets, has been selling diamonds, and all the dreams and aspirations that go with them, for 37 years.
De Beers, the company that coined the slogan “diamonds are forever,” wants to make a splash in retail to compete with the likes of Tiffany and Cartier.
Debswana operates four diamond mines in the eastern and central parts of Botswana, as well as a coal mine. [3] Debswana is a joint venture between the government of Botswana and the South African diamond company De Beers; each party owns 50 percent of the company. [3]
By the start of 1890, De Beers had an effective monopoly on the South African diamond trade. The poorer mines had been closed and production reduced to push up the price of diamonds. The Wesselton Mine was discovered late in 1890. [12] The De Beers directors were unwilling to buy the mine, but were reluctantly persuaded after Oats had ...