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On-hold messaging is a service used by businesses and organizations of all sizes to deliver information to their callers waiting on hold or while they are being transferred. [1] Also called audio marketing, on-hold messaging is a specialist area of marketing and branding. It seeks to represent the personality of a business in the medium of audio.
Music on hold or on hold messaging may be played for the caller while the call is on hold, especially if the call has been placed to a customer service center. Alternatives to placing a caller on hold include virtual hold or virtual queuing solutions that allow scheduled or queue-based callbacks to be made to the caller.
Sound branding also encompasses the use of targeted audio messages by organizations to communicate with customers over the telephone, known as on-hold marketing or on-hold messaging. These messages are typically deployed on an organizations interactive voice response (IVR) switchboard system or when customers are placed on hold and incorporate ...
In 1998, PHMG was founded as PleaseHoldUK in Chester, England.Its office relocated to Manchester in 2000, where the global headquarters has been based since. The agency has rebranded several times. PleaseHoldUK became PH Media Group in 2008, before transitioning to PHMG in 2016. Following significant growth into new territories, the company underwent its most recent
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An example would be at a grocery store where the bakery has a call parked. The user would say "Bakery you have a call parked on 627" and the bakery department would then dial 627 to access the call on hold. A set time is then provided for any person to retrieve the call by dialing the extension number of the parked call on any telephone set.