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In the field of psychology, cognitive dissonance is described as the mental phenomenon of people existing with unwittingly and fundamentally conflicting cognition. [1] Being confronted by situations that challenge this dissonance may ultimately result in some change in their cognitions or actions to cause greater alignment between them so as to reduce this dissonance. [2]
Cognitive dissonance happens when your values and beliefs are challenged by social pressure, learning new information, having to make a quick decision, or behaving in a way that doesn’t align ...
Cognitive dissonance is a state of tension that occurs whenever a person holds two inconsistent cognitions. For example, "Smoking will shorten my life, and I wish to live for as long as possible," and yet "I smoke three packs a day." Dissonance is bothersome in any circumstance but it is especially painful when an important element of self ...
For example, Shultz and Lepper (1996) noted that in thinking about cognitive dissonance in terms of parallel constraint satisfaction processes, it becomes clear that cognitive consistency phenomena—such as those studied by dissonance researchers—are not the result of atypical or unusual cognitive processes but rather are the direct result ...
Dissonance has several meanings related to conflict or incongruity: Cognitive dissonance is a state of mental conflict. Cultural dissonance is an uncomfortable sense experienced by people in the midst of change in their cultural environment. Consonance and dissonance in music are properties of an interval or chord (the quality of a discord)
Buyer's remorse is thought to stem from cognitive dissonance, specifically post-decision dissonance, that arises when a person must make a difficult decision, such as a heavily invested purchase between two similarly appealing alternatives. Factors that affect buyer's remorse may include the resources invested, the involvement of the purchaser ...
Cognitive dissonance theory explains changes in people's attitudes or beliefs as the result of an attempt to reduce a dissonance (discrepancy) between contradicting ideas or cognitions. In the case of effort justification, there is a dissonance between the amount of effort exerted into achieving a goal or completing a task (high effort ...
Cognitive dissonance, a theory originally developed by Festinger (1957), is the idea that people experience a sense of guilt or uneasiness when two linked cognitions are inconsistent, such as when there are two conflicting attitudes about a topic, or inconsistencies between one's attitude and behavior on a certain topic.