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Although Hollister Co. was founded in 2000, Abercrombie & Fitch has created a fictional history surrounding its founder. According to this history, John Hollister, Sr. emigrated from New York City to the Dutch East Indies, and established the company bearing his name upon returning to the United States and settling in California in 1922. [5]
The history of Abercrombie & Fitch began in the 19th century and extends into the 21st century. Key figures who changed and influenced the course of Abercrombie & Fitch 's history include co-founders David T. Abercrombie and Ezra Fitch , Limited Brands and Michael Jeffries , the former chairman and CEO.
In 1904, it was incorporated and renamed "Abercrombie & Fitch Co." Fitch eventually bought out Abercrombie's share of the business, becoming its sole owner from 1907 to 1928. [7] The company was an elite outfitter of sporting and excursion goods, particularly noted for its expensive shotguns, fishing rods, fishing boats, and tents. [ 7 ]
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White Hot: The Rise & Fall of Abercrombie & Fitch details the store's success and controversies, including its racist and exclusionary practices. The documentary focuses on the rise in popularity of the brand after the arrival of CEO Mike Jeffries in 1992, and his practices which led to a 2003 class-action suit which alleged racial discrimination in the stores’ hiring policies. [7]
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Michael Stanton Jeffries (born 1943 or 1944) [1] is an American businessman who was chairman and CEO of clothing retailer Abercrombie & Fitch from 1992 to 2014. During Jeffries' tenure, he engineered a turnaround of Abercrombie & Fitch from a "fashion backwater" losing $25 million yearly to a lifestyle brand grossing $2 billion yearly by 2006, though this approach courted controversy with the ...