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Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .
Digital marketing agencies combine copy-writing services with a range of editorial and associated services, that may include brand positioning, message consulting, social media, SEO consulting, developmental and copy editing, proofreading, fact checking, layout, content syndication, and design.
This has become a method of search engine optimization for many websites today. If written according to SEO copywriting rules, the submitted content will bring benefits to the publisher (free SEO-friendly content for a webpage) as well as to the author (a hyperlink pointing to his/her website, placed on an SEO-friendly webpage).
Content Writing Services for Digital Marketing Agencies — Content writing services for digital marketing agencies provide content such as blog posts, social media content, video scripts, SEO content, content marketing material, Client articles, resource page content, web content, guest posts, podcast content, survey questionnaire, etc.
Article spinning is a writing technique used to deceitfully create what appears to be new content from pre-existing works. It is commonly used in on the internet by websites as a method of search engine optimization (SEO) and by students as a form of plagiarism.
Local search engine optimization (local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine's unpaid results (known as its SERP, search engine results page) often referred to as "natural", "organic", or "earned" results. [1]