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The video cost just $4500 to make and as of November 2015 has had more than 21 million views. The video was considered one of the best viral marketing campaigns of 2012 and won "Best Out-of-Nowhere Video Campaign" at the 2012 AdAge Viral Video Awards.
The video was one of the earliest examples of a viral video posted on YouTube, having received 23 million hits within 2 weeks of posting in mid-2006, and was marked as an example of low budget, user-generated content achieving broadcast television-sized audiences. [64] [65]
The campaign was widely spread on social media. prompting consumers to share images of their personalized Coke bottles on platforms, such as Instagram, Twitter, and Facebook, using #ShareACoke ...
[13] [14] [15] It was included among the top international events of 2012 by PBS [16] and called the most viral video ever by TIME in 2013. [17] The campaign resulted in a resolution by the United States Senate and contributed to the African Union's decision to send troops to catch Kony. The film also called for an April 20 worldwide canvassing ...
Modern viral videos tend to come from TikTok (rebrand of Musical.ly since 2018) and Instagram (2012) , TikTok hosts short form content in a portrait format, these short videos are often meant to be humorous, while others focus mainly on music, viral videos commonly came from music related short videos and popular dances, TikTok was a large ...
Will It Blend? is a viral marketing campaign consisting of a series of infomercials that showed demonstrations of the Blendtec line of blenders (particularly the Total Blender). In the show, Blendtec founder Tom Dickson attempts to blend items to demonstrate the power of his blender.
The AOL.com video experience serves up the best video content from AOL and around the web, curating informative and entertaining snackable videos.
The Subservient Chicken is an advertising program created to promote international fast food restaurant chain Burger King's TenderCrisp chicken sandwich and their "Have it Your Way" campaign. Created for the Miami -based advertising firm Crispin Porter + Bogusky (CP+B) by The Barbarian Group , the program featured a viral marketing website ...