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2. Social media marketing - Wikipedia

   en.wikipedia.org/wiki/Social_media_marketing

   A social media post by an opinion leader can have a much greater impact (via the forwarding of the post or "liking" of the post) than a social media post by a regular user. Influencers may help brands obtain more consumers by promoting their products in an honest and genuine way using personal sales methods, which is why brands think ...

3. Marketing communications - Wikipedia

   en.wikipedia.org/wiki/Marketing_communications

   For example: the public relations messaging set is customized to its target audience which is media and the industry, the messaging will be about data proofed achievements, whereas in social media messaging content is more friendly and about the brand's soft qualities. communication strategies must converge with marketing objectives while also ...

4. Promotional mix - Wikipedia

   en.wikipedia.org/wiki/Promotional_mix

   Sales Promotion is media and non-media marketing communication used for a predetermined limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include coupons, sweepstakes, contests, product samples, rebates, tie-ins, self-liquidating premiums, trade shows, trade-ins, and exhibitions.

5. Social media use by businesses - Wikipedia

   en.wikipedia.org/wiki/Social_media_use_by_businesses

   Social media use by businesses includes a range of applications. Although social media accessed via desktop computers offer a variety of opportunities for companies in a wide range of business sectors, mobile social media, which users can access when they are "on the go" via tablet computers or smartphones, benefit companies because of the location- and time-sensitive awareness of their users.

6. Content marketing - Wikipedia

   en.wikipedia.org/wiki/Content_marketing

   After that, the information can be presented in a variety of long form and short form formats, including news, video, white papers, e-books, infographics, email newsletters, case studies, podcasts, how-to guides, question and answer articles, photos, blogs, etc. [3] Examples of short form content include short blog posts and social media posts ...

7. Promotion (marketing) - Wikipedia

   en.wikipedia.org/wiki/Promotion_(marketing)

   Social media, as a modern marketing tool, offers opportunities to reach larger audiences in an interactive way. These interactions allow for conversation rather than simply educating the customer. Facebook , Snapchat , Instagram , Twitter , Pinterest , Tumblr , as well as alternate audio and media sites like SoundCloud and Mixcloud allow users ...