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Vita-Mix Corporation, doing business as Vitamix, is an American company that manufactures and sells commercial and residential blenders. Vitamix was founded in 1921 by William Grover Barnard and is privately owned by the Barnard family.
The court concluded Vitamix had infringed Blendtec's patents, and awarded Blendtec total damages of approximately $24 million, the largest patent-related penalty in the history of Utah. [ 8 ] In July 2013, Blendtec won the 2013 Gold Innovation Award for innovations delivered by Blendtec's Signature Series and Stealth lines of blenders.
In 1949 the company Vitamix advertised their blender in one of the first television infomercials. [10] The sales pitch lasted for 25 minutes, suggesting that the blender be used to make bread crumbs, potato pancakes, laxative spinach drinks, and a dessert beverage featuring entire raw eggs and their shells, which the host announced would be ...
Will It Blend? is a viral marketing campaign consisting of a series of infomercials that showed demonstrations of the Blendtec line of blenders (particularly the Total Blender).
“Vitamix’s top priority is the safety of its customers,” a representative for the brand told CNN. “To ensure Vitamix has a well-built product, Vitamix products undergo extensive testing ...
A generic immersion blender. An immersion blender, also known as a stick blender, mini blender, hand blender, or wand blender, is a kitchen blade grinder used to blend ingredients or purée food in the container in which they are being prepared.