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And, unfortunately for Nike, it opened the door to brands like On and Hoka to fill that empty shelf space. Nike Direct's global revenue was up just 1% in 2024, having actually shrunk in North America.
Minnesota Vikings quarterback Kirk Cousins wearing his team's Color Rush uniform in 2019. The NFL Color Rush was a promotion done in conjunction with the National Football League (NFL) and Nike that promotes so-called "color vs. color" matchups with teams in matchup-specific uniforms that are primarily one solid color with alternating colored accents, primarily airing on Thursday Night Football.
Image source: Getty Images. What happened to Nike? Nike's revenue rose 5% in fiscal 2022 (which ended in May 2022) and 10% in fiscal 2023. Most of that growth was driven by its Nike Direct ...
The bold colorway is set to hit stores this holiday season.
"Bo Knows" was an advertising campaign for Nike cross-training shoes that ran in 1989 and 1990 and featured professional baseball and American football player Bo Jackson. It was also used as an advertising campaign for EA Sports' Madden NFL 22. Jackson was the first athlete in the modern era to play professional baseball and football in the ...
Secret Tournament" (also known as "Scorpion KO" or "The Cage") was a Nike global advertising campaign coinciding with the 2002 FIFA World Cup. [1] With a marketing budget estimated at US$100 million, [2] the advert featured 24 top contemporary football players and former player Eric Cantona as the tournament "referee".
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