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Pharmaceutical sales representatives or Medical sales respresentatives [1] are salespeople employed by pharmaceutical companies to persuade doctors to prescribe their drugs to patients. Drug companies in the United States spend ~$5 billion annually sending representatives to doctors, [ 2 ] to provide product information, answer questions on ...
A few pharmaceutical companies have realized that training sales representatives on high science alone is not enough, especially when most products are similar in quality. Thus, training sales representatives on relationship selling techniques in addition to medical science and product knowledge, can make a difference in sales force effectiveness.
The ethics involved within pharmaceutical sales is built from the organizational ethics, which is a matter of system compliance, accountability and culture (Grace & Cohen, 2005). Organizational ethics are used when developing the marketing and sales strategy to both the public and the healthcare profession of the strategy. [ 1 ]
Core medical training is one of the most popular medical specialties with over 2700 applicants applying for just over 1500 jobs each year. The ACCS (Acute Medicine) pathway also uses the core medical interview to recruit to ACCS. [3] The application process is run by Oriel and applications open for roughly a month, towards the end of the year. [4]
Brokers also use the LOMA educational courses to count towards the continuing professional education (CPE) requirement needed to maintain their license in good standing with regulators. [ 7 ] LOMA's board of directors is made up of insurance industry chief executive officers, presidents and vice-presidents, lawyers and other industry professionals.
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