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Brand, a name, logo, slogan, and/or design scheme associated with a product or service Branding (promotional), the distribution of merchandise with a brand name or symbol imprinted; Brand management, the application of marketing techniques to a specific product, product line, or brand
Supreme is an American clothing brand established in New York City in April 1994. The company focuses on streetwear, skateboarding, and hip hop fashion trends. In December 2020, the U.S.-based apparel and footwear company VF Corporation bought Supreme for $2.1 billion. [3] In 2024, the brand was sold to EssilorLuxottica for $1.5 billion. [4]
As part of this agreement, Sean John and Macy's expanded the Sean John brand's distribution to many more Macy's stores and entered into exclusive marketing partnerships with the NBA. [9] In November 2023, it was announced that Macy's was pulling all Sean John clothing from their department and online stores, due to Combs' sexual assault ...
A brand name may include words, phrases, signs, symbols, designs, or any combination of these elements. For consumers, a brand name is a "memory heuristic": a convenient way to remember preferred product choices. A brand name is not to be confused with a trademark which refers to the brand name or part of a brand that is legally protected. [68]
Most fashion designers, however, work for apparel manufacturers, creating designs of men's, women's, and children's fashions for the mass market. Large designer brands that have a 'name' as their brand such as Abercrombie & Fitch, Justice, or Juicy are likely to be designed by a team of individual designers under the direction of a design director.
Digital fashion garments can be posed and composited onto photographs which can then be uploaded to social media to showcase the outfit. Digital Fashion is a field of fashion design that relies on 3D software or artificial intelligence to produce hyper-realistic, data-intensive digital 3D garment simulations that are digital-only products or digital models for physical products. [1]
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