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Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.
Most search engines employ methods to rank the results to provide the "best" results first. How a search engine decides which pages are the best matches, and what order the results should be shown in, varies widely from one engine to another. [35] The methods also change over time as Internet usage changes and new techniques evolve.
This example of the Pareto principle (or 80–20 rule) allows search engines to employ optimization techniques such as index or database partitioning, caching and pre-fetching. In addition, studies have been conducted into linguistically-oriented attributes that can recognize if a web query is navigational, informational or transactional.
Tips to help your search: • Select your search terms carefully. Use specific, descriptive words instead of general ones. For example, searching for blueberry pancake recipes instead of recipes increases your chances of finding blueberry pancake recipes. • To find an exact phrase, put quote marks around your search terms.
Indexing and classification methods to assist with information retrieval have a long history dating back to the earliest libraries and collections however systematic evaluation of their effectiveness began in earnest in the 1950s with the rapid expansion in research production across military, government and education and the introduction of computerised catalogues.
Specific applications of search algorithms include: Problems in combinatorial optimization, such as: . The vehicle routing problem, a form of shortest path problem; The knapsack problem: Given a set of items, each with a weight and a value, determine the number of each item to include in a collection so that the total weight is less than or equal to a given limit and the total value is as ...
Contextual search is a form of optimizing web-based search results based on context provided by the user and the computer being used to enter the query. [1] Contextual search services differ from current search engines based on traditional information retrieval that return lists of documents based on their relevance to the query.
Online search is the process of interactively searching for and retrieving requested information via a computer from databases that are online. [1] Interactive searches became possible in the 1980s with the advent of faster databases and smart terminals. [ 1 ]