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A flyer (or flier) is a form of paper advertisement intended for wide distribution and typically posted or distributed in a public place, handed out to individuals or sent through the mail. Today, flyers range from inexpensively photocopied leaflets to expensive, glossy, full-color circulars.
The posters used are typically made of a lightweight paper and printed using flexography, digital printing and screen printing.Modern printing techniques enable the posters to feature full-colour designs, halftones, and photographs, making them popular for advertising concerts, political messages, commercial advertisements and special events.
"In Your Guts, You Know He's Nuts" – 1964 U.S. presidential campaign slogan of Lyndon B. Johnson supporters, answering Goldwater's slogan "The Stakes Are Too High For You To Stay Home" - 1964 U.S. campaign slogan of Lyndon B. Johnson, as seen in The Daisy Ad [15] "LBJ for the USA" - 1964 U.S. presidential campaign slogan of Lyndon B. Johnson
Street marketing is a subset of guerrilla marketing, which is about investing time, energy, and imagination into a business campaign. Guerrilla marketing is popular among large and small businesses alike, as it uses low-cost unconventional communications which can provide a higher impact for a given investment. [ 2 ]
PF Flyers is an American brand of lifestyle shoes owned by Kassia Designs, LLC. Founded in 1937 by B.F. Goodrich , [ 1 ] it is one of the original American sneaker brands. History
Airborne leaflets have been used for military propaganda purposes at least since the 19th century. One early example is from the Franco-Prussian War when, in October 1870 during the Siege of Paris, a French balloon coming from the city dropped government proclamations over North German Confederation troops that stated the following (in German):
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