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Believed to be the first coupon ever, this ticket for a free glass of Coca-Cola was first distributed in 1888 to help promote the drink. By 1913, the company had redeemed 8.5 million tickets. [6] Coca-Cola's 1888-issued "free glass of" is the earliest documented coupon. [6] [7] Coupons were mailed to potential customers and placed in magazines ...
The economist Alex Tabarrok has argued, that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion, they may only buy one item at half price, because the value they attach to the second unit is lower than even the discounted price.
As Bangladeshis are culturally similar to the Bengali people in India, they are able to pass off as Indian citizens and settle down in any part of India to establish a future, [117] for a very small price. This false identity can be bolstered with false documentation available for as little as Rs. 200 ($3 US) can even make them part of the vote ...