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The $64,000 Question was created by Louis G. Cowan, formerly known for radio's Quiz Kids and the television series Stop the Music and Down You Go.Cowan drew the inspiration for the name from Take It or Leave It, and its $64 top prize offering.
The $64,000 Question was a British quiz show based on the American format of the same name.The show originally ran from 19 May 1956 to 18 January 1958 produced by ATV and was originally hosted by Jerry Desmonde, and called simply The 64,000 Question with the top prize initially being 64,000 sixpences (£1,600), later doubling to 64,000 shillings (£3,200).