Search results
Results From The WOW.Com Content Network
Marketers must be aware of the application of color in different media (e.g. print vs. web), as well as the varying meanings and emotions that a particular audience assigns to color. Even though there are attempts to classify consumer responses to different colors, everyone perceives color differently.
Color symbolism in art, literature, and anthropology is the use of color as a symbol in various cultures and in storytelling. There is great diversity in the use of colors and their associations between cultures [ 1 ] and even within the same culture in different time periods. [ 2 ]
The International Affective Picture System (IAPS) is a database of pictures designed to provide a standardized set of pictures for studying emotion and attention [1] that has been widely used in psychological research. [2] The IAPS was developed by the National Institute of Mental Health Center for Emotion and Attention at the University of ...
However, connotative color associations and color symbolism tends to be culture-bound and may also vary across different contexts and circumstances. For example, red has many different connotative and symbolic meanings from exciting, arousing, sensual, romantic, and feminine; to a symbol of good luck; and also acts as a signal of danger.
Emotion classification, the means by which one may distinguish or contrast one emotion from another, is a contested issue in emotion research and in affective science. Researchers have approached the classification of emotions from one of two fundamental viewpoints: [citation needed] that emotions are discrete and fundamentally different constructs
A keyboard depicting note-color associations. The colors are experienced with the sounding of the note, and are not necessarily localized to piano keys. Chromesthesia or sound-to-color synesthesia is a type of synesthesia in which sound involuntarily evokes an experience of color, shape, and movement.
Emotional granularity is an individual's ability to differentiate between the specificity of their emotions. Similar to how an interior decorator is aware of fine gradations in shades of blue, where others might see a single color, [1] an individual with high emotional granularity would be able to discriminate between their emotions that all fall within the same level of valence and arousal ...
The Chinese word for 'color' is yánsè (顏色). In Literary Chinese, the character 色 more literally corresponds to 'color in the face' or 'emotion'. It was generally used alone and often implied sexual desire or desirability. During the Tang dynasty (618–907), the word yánsè came to mean 'all color'.