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Call to action (CTA) is a marketing term for any text designed to prompt an immediate response or encourage an immediate sale. A CTA most often refers to the use of words or phrases that can be incorporated into sales scripts, advertising messages, or web pages, which compel an audience to act in a specific way.
Monroe's motivated sequence is a technique for organizing persuasion that inspires people to take action. Alan H. Monroe developed this sequence in the mid-1930s. [1] This sequence is unique because it strategically places these strategies to arouse the audience's attention and motivate them toward a specific goal or action.
Naturalistic fallacy – inferring evaluative conclusions from purely factual premises [105] [106] in violation of fact-value distinction. Naturalistic fallacy (sometimes confused with appeal to nature) is the inverse of moralistic fallacy. Is–ought fallacy [107] – deduce a conclusion about what ought to be, on the basis of what is.
Consider the modal account in terms of the argument given as an example above: All frogs are green. Kermit is a frog. Therefore, Kermit is green. The conclusion is a logical consequence of the premises because we can not imagine a possible world where (a) all frogs are green; (b) Kermit is a frog; and (c) Kermit is not green.
An argument by analogy may use a particular truth in a premise to argue towards a similar particular truth in the conclusion. For example, if A. Plato was mortal, and B. Socrates was like Plato in other respects, then asserting that C. Socrates was mortal is an example of argument by analogy because the reasoning employed in it proceeds from a ...
In a non-fiction book, a conclusion is an ending section which states the concluding ideas and concepts of the preceding writing. This generally follows the body or perhaps an afterword , and the conclusion may be followed by an epilogue , outro , postscript , appendix/ addendum , glossary , bibliography , index , errata , or a colophon .
Inductive reasoning refers to a variety of methods of reasoning in which broad generalizations or principles are derived from a set of observations. [1] [2] Unlike deductive reasoning (such as mathematical induction), where the conclusion is certain, given the premises are correct, inductive reasoning produces conclusions that are at best probable, given the evidence provided.
Some genres, for example television programs and video games, call the epilogue an "outro" patterned on the use of "intro" for "introduction". Epilogues are usually set in the future, after the main story is completed. Within some genres it can be used to hint at the next installment in a series of work.