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Call to action (CTA) is a marketing term for any text designed to prompt an immediate response or encourage an immediate sale.A CTA most often refers to the use of words or phrases that can be incorporated into sales scripts, advertising messages, or web pages, which compel an audience to act in a specific way.
Expository writing is a type of writing where the purpose is to explain or inform the audience about a topic. [13] It is considered one of the four most common rhetorical modes. [14] The purpose of expository writing is to explain and analyze information by presenting an idea, relevant evidence, and appropriate discussion.
Tricolon – the pattern of three phrases in parallel, found commonly in Western writing after Cicero—for example, the kitten had white fur, blue eyes, and a pink tongue. Trivium – grammar, rhetoric, and logic taught in schools during the medieval period. Tropes – a figure of speech that uses a word aside from its literal meaning.
Better dead than Red – anti-Communist slogan; Black is beautiful – political slogan of a cultural movement that began in the 1960s by African Americans; Black Lives Matter – decentralized social movement that began in 2013 following the acquittal of George Zimmerman in the shooting death of African American teen Trayvon Martin; popularized in the United States following 2014 protests in ...
Solnit's final essay is a combination of a warning and a call to action. Solnit writes that the fight for women’s rights is not yet over and points to the ‘volunteer police force’ of people who employ rape culture, especially online, to keep women in their place for fear of retribution.
Words such as "torture" or "freedom" carry with them something more than a simple description of a concept or an action. [7] They have a "magnetic" effect, an imperative force, a tendency to influence the interlocutor's decisions. [8] They are strictly bound to moral values leading to value judgements and potentially triggering specific emotions.
This is a list of catchphrases found in American and British english language television and film, where a catchphrase is a short phrase or expression that has gained usage beyond its initial scope.
Persuasive writing is a form of written arguments designed to convince, motivate, or sway readers toward a specific point of view or opinion on a given topic. This writing style relies on presenting reasoned opinions supported by evidence that substantiates the central thesis .
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