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Equinox has debuted a “GLP-1 protocol,” a personal training program for members on these drugs, to preserve muscle mass. The company said it launched the program in response to questions from ...
High-end fitness chain Equinox is launching one of the most expensive gym memberships in the world — a $40,000-per-year program aimed at improving overall health and longevity.
Equinox fitness is largely known for two things: being a luxury wellness brand and having sky-high prices. This week it’s leaning into both with the announcement of a new personalized longevity ...
In 2016, Rice and Cutler stepped down from their roles as co-chief creative officers and sold their shares to Equinox for $90 million. [14] [8] [15] [16] As of 2016, Equinox owned 97% of the company. [16] In July 2015, SoulCycle filed to raise $100 million in an initial public offering at a valuation of around $900 million. The company paused ...
In 2008, Equinox brought Pure Yoga to the United States from Hong Kong. In 2011, Equinox launched Blink, a separate fitness company, and acquired SoulCycle. [6] [7] In July 2019, Equinox launched Equinox Hotels in Hudson Yards, Manhattan. [8] In January 2023, Equinox banned gym memberships submitted on New Year's Day, to both praise and criticism.
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