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LegalShield (previously known as Pre-Paid Legal Services or simply Pre-Paid Legal) is an American corporation that sells legal service products direct to consumer through employer groups and through multi-level marketing [9] in the United States, and Canada. It was available in the United Kingdom from 2019 [10] to 2021. [11]
FindLaw.com won gold medals for best legal website in 1997, 1998, and 1999. [3] By end of 1999, FindLaw had both acquired LawyerMarketing.com to launch FindLaw Lawyer Marketing and made available free access to legal briefs. In 1999 it also launched its FirmSite service, providing website design and content services for attorneys.
Fortune Hi-Tech Marketing (dissolved in 2013) FundAmerica (bankrupt in 1990) [25] Holiday Magic (dissolved in 1974) House of Lloyd (a.k.a. "Christmas Around the World") (filed for Chapter 11 bankruptcy in 2002) Kleeneze (went into administration in 2018) The Longaberger Company (dissolved in 2018) [26] Metabolife (dissolved in 2005)
Scorpion was founded in 2001 by Rustin Kretz. [9] [10] It started out as a website builder for legal companies and has expanded to include a full stack of technology and marketing services for the legal, healthcare, home services, and franchise spaces.
Law firms are also vying to hire top-level marketing and business development executives". As another sign of the emergence of legal marketing, at least 20 Am Law 200 firms brought on new chief marketing officers in 2021 and salaries for in-house legal marketing pros in major markets have increased by as much as 20 percent since 2020. [48]
Forever Living Products is a multi-level marketing company which was founded in 1978 in Tempe, Arizona by Rex Maughan. [1] The company has reported a network of 9.3 million distributors and revenue of $4 billion in 2021, and in 2006 they reported having 4,100 employees.
LegalZoom was a nominee for the American Bar Association's 2005 Louis M. Brown Award. [18] In 2011, Business Insider ranked LegalZoom 27th on its list of the world's most valuable startups, [19] and in 2012, Fast Company ranked LegalZoom 26th on its list of the most innovative companies.
Due to the cost of television advertising, marketing through television is usually limited to a small number of law firms with large advertising budgets, and to lawyer networks and commercial referral services that direct clients to participating lawyers. Relatively small numbers of lawyers advertise on radio.