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In the process of encoding, the sender (i.e. encoder) uses verbal (e.g. words, signs, images, video) and non-verbal (e.g. body language, hand gestures, face expressions) symbols for which he or she believes the receiver (that is, the decoder) will understand. The symbols can be words and numbers, images, face expressions, signals and/or actions.
In this regard, Berlo speaks of the source-encoder and the decoder-receiver. Treating the additional components separately is especially relevant for technical forms of communication. For example, in the case of a telephone conversation, the message is transmitted as an electrical signal and the telephone devices act as encoder and decoder.
In this example, you (the decoder) have something in common with the Canadian company that produced the commercial (the encoder), which allows you to share the same logic used by the Canadian company. When the receiver/decoder interprets the sign using the same logic as the encoder, it can be called a “preferred reading” (Meagher 185). [6]
Digital marketing planning is a term used in marketing management. It describes the first stage of forming a digital marketing strategy for the wider digital marketing system. The difference between digital and traditional marketing planning is that it uses digitally based communication tools and technology such as Social, Web, Mobile ...
T5 encoder-decoder structure, showing the attention structure. In the encoder self-attention (lower square), all input tokens attend to each other; In the encoder–decoder cross-attention (upper rectangle), each target token attends to all input tokens; In the decoder self-attention (upper triangle), each target token attends to present and past target tokens only (causal).
FEC processing in a receiver may be applied to a digital bit stream or in the demodulation of a digitally modulated carrier. For the latter, FEC is an integral part of the initial analog-to-digital conversion in the receiver. The Viterbi decoder implements a soft-decision algorithm to
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