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Playtex was acquired by Esmark in 1975, and then by Beatrice Foods in 1985. A year later, it was acquired for $1.25 billion, and its cosmetics brands were sold to Revlon. In 1988, Playtex split into Playtex Apparel Inc. and Playtex Products LLC. Playtex Apparel was sold to Sara Lee Corporation in 1991, and to Hanesbrands in 2007.
The Baby Magic line was the first to drop the "by Mennen" identification on the packaging. After several years of ownership, C-P sold the US rights to the Baby Magic brand to Playtex in 1999, [3] retaining the branding for the Latin American market. Shortly after the acquisition, the logo changed from “Mennen Baby Magic” to “Playtex Baby ...
He kept Playtex and sold Max Factor to Ron Perelman of Revlon. [3] Smilow led Playtex through four leveraged buyouts between 1985 and 1988. [4] during which he earned $186 million. He spun out Platex's bra business, Playtex Apparel, for Playtex to focus on tampons and baby bottles. [5] He retired in 1992 [6] and stepped down as chairman in 1995 ...
A baby bottle, nursing bottle, or feeding bottle is a bottle with a teat (also called a nipple in the US) attached to it, which creates the ability to drink via suckling. It is typically used by infants and young children , or if someone cannot (without difficulty) drink from a cup, for feeding oneself or being fed.
Typical sippy cup. The sippy cup, training cup (American English) or beaker (British English) is a modern drinking cup designed for toddlers which prevents or reduces spills. . Sippy cups, as opposed to an open cup, have a top which prevents spills, and the child drinks either through a spout or str
The Playtex Division of Sara Lee was given the responsibility of introducing "The Wonderbra" style to the United States. Although the model was already being manufactured in Montreal by Canadelle, Playtex executives decided to take a year to redesign the bra for the U.S. market. They scheduled a late 1994 national launch for the bra.