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  2. Market analysis - Wikipedia

    en.wikipedia.org/wiki/Market_analysis

    Although the market potential is rather fictitious, it offers good values of orientation. The relation of market volume to market potential provides information about the chances of market growth. [6] [7] The following are examples of information sources for determining market size: Government data; Trade association data; Financial data from ...

  3. Market penetration - Wikipedia

    en.wikipedia.org/wiki/Market_penetration

    Market penetration refers to the successful selling of a good or service in a specific market. It involves using tactics that increase the growth of an existing product in an existing market. [1] It is measured by the amount of sales volume of an existing good or service compared to the total target market for that product or service. [2]

  4. Target market - Wikipedia

    en.wikipedia.org/wiki/Target_market

    The secondary target market is likely to be a segment that is not as large as the primary market, but may have growth potential. Alternatively, the secondary target group might consist of a small number of purchasers that account for a relatively high proportion of sales volume perhaps due to purchase value, purchase frequency or loyalty.

  5. Polyurethane foam - Wikipedia

    en.wikipedia.org/wiki/Polyurethane_foam

    An assortment of polyurethane foam products for cushioning and insulation. Polyurethane foam is a solid polymeric foam based on polyurethane chemistry. As a specialist synthetic material with highly diverse applications, polyurethane foams are primarily used for thermal insulation and as a cushioning material in mattresses, upholstered furniture or as seating in vehicles.

  6. Total addressable market - Wikipedia

    en.wikipedia.org/wiki/Total_addressable_market

    Serviceable obtainable market (SOM), share of market, or Target Market, is the percentage of SAM which is realistically reached. [ 2 ] For example, the total UK consumer expenditure on food in 2014, which is the total addressable market of food, was £198 billion (including catering, alcoholic drinks, non-alcoholic drinks and other foods). [ 3 ]

  7. Claritas Prizm - Wikipedia

    en.wikipedia.org/wiki/Claritas_Prizm

    Claritas PRIZM Premier is a set of geo-demographic segments for the United States, developed by Claritas Inc., which was owned under The Nielsen Company umbrella from 2009 to 2016.