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  2. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .

  3. Search engine optimization metrics - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization...

    Domain Authority (DA), a website metric developed by Moz, is a predictive metric to determine a website's traffic and organic search engine rankings. Domain Authority is based on different link metrics, such as number of linking root domains, number of total backlinks, and the distance of backlinks from the home page of websites.

  4. Clean URL - Wikipedia

    en.wikipedia.org/wiki/Clean_URL

    A URL will often comprise a path, script name, and query string.The query string parameters dictate the content to show on the page, and frequently include information opaque or irrelevant to users—such as internal numeric identifiers for values in a database, illegibly encoded data, session IDs, implementation details, and so on.

  5. Website audit - Wikipedia

    en.wikipedia.org/wiki/Website_audit

    Website audit is a full analysis of all the factors that affect a website's visibility in search engines. This standard method gives a complete insight into any website, overall traffic, and individual pages. Website audit is completed solely for marketing purposes. The goal is to detect weak points in campaigns that affect web performance. [1]

  6. URL shortening - Wikipedia

    en.wikipedia.org/wiki/URL_shortening

    The Reddit community strongly discourages ‍ — and in some subreddits, outright bans ‍ — URL shortening services for link submissions, because they disguise the origin domain name and whether the link has previously been submitted to Reddit, and there are few or no legitimate reasons to use link shorteners for Reddit link submissions.

  7. WHOIS - Wikipedia

    en.wikipedia.org/wiki/WHOIS

    Currently, the Internet Corporation for Assigned Names and Numbers broadly requires that the mailing address, phone number and e-mail address of those owning or administering a domain name to be made publicly available through the "WHOIS" directories. The registrant's (domain owner's) contact details, such as address and telephone number, are ...

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