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The newer version of Google Analytics tracking code is known as the asynchronous tracking code, [31] which Google claims is more sensitive and accurate, and is able to track very short activities on the website.
Urchin Tracking Module (UTM) parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They were introduced by Google Analytics ' predecessor Urchin and, consequently, are supported out of the box by Google Analytics.
OWA is comparable to Google Analytics, though OWA is server software anyone can install and run on their own host, while Google Analytics is a software service offered by Google. [2] OWA supports tracking with WordPress and MediaWiki, two popular website frameworks. [4] This application helps webmasters keep track of and observe the influx of ...
Matomo, [2] formerly Piwik (pronounced / ˈ p iː w iː k /), is the most common free and open source web analytics application to track online visits to one or more websites and display reports on these visits for analysis.
MORI (Measures of Our Reporting's Influence) is an open-source WordPress plugin for tracking and reporting the impact of an organization's journalism, which Chalkbeat developed in 2014. [6] [18] It has "deep ties to Google Analytics, as well as its own built-in taxonomies for detailed story types and impact types."
Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.