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The cost per thousand impressions (CPM) metric enables marketers to make cost comparisons between these media, both at the planning stage and during reviews of past campaigns. [ 4 ] Marketers calculate CPM by dividing advertising campaign costs by the number of impressions (or opportunities-to-see) that are delivered by each part of the campaign.
In UK insurance usage, the cost per mille is the rate per £1000 of insured value. [10] ... Average marine salinity is about 35 parts per thousand or 35‰ (3.5%).
A related term, effective cost per action (eCPA, eCPX), [5] [6] is used to measure the effectiveness of advertising inventory purchased (by the advertiser) via a cost per click, cost per impression, or cost per thousand basis.
Cost per impression, along with pay-per-click (PPC) and cost per order, is used to assess the cost-effectiveness and profitability of online advertising. [1] Cost per impression is the closest online advertising strategy to those offered in other media such as television, radio or print, which sell advertising based on estimated viewership, listenership, or readership.
To determine a publication's cost per thousand, also known as CPM, divide the cost of the advertising by the publication's circulation, multiplied by its reader's per copy, in thousands. For example, magazine A's audited circulation is 250,000 with an audited readers per copy, or RPC of 3.5. A full-page ad in the magazine costs $45,000.
CPM (cost-per-mille, or cost-per-thousand) Pricing models charge advertisers for impressions, i.e. the number of times people view an advertisement. Display advertising is commonly sold on a CPM pricing model.
Cost per mille, the advertising cost per thousand views; Cost per thousand impressions, the online advertising equivalent; Management. Certified practising marketer ...
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