Search results
Results From The WOW.Com Content Network
For example, this type of advertising is exemplified in large food brands such as Presidents Choice's "Eat Together" campaign (2017), and Coca-Cola's "Open-happiness" campaign (2009). One of the most well-known examples of pathos in advertising is the SPCA commercials with pictures of stray dogs with sad music.
Pathos (plural: pathea) is an appeal to the audience's emotions. [6]: 42 The terms sympathy, pathetic, and empathy are derived from it. It can be in the form of metaphor, simile, a passionate delivery, or even a simple claim that a matter is unjust. Pathos can be particularly powerful if used well, but most speeches do not solely rely on pathos.
The Greek word pathos was a wide-ranging term indicating an infliction one suffers. [2] The Stoics used the word to discuss many common emotions such as anger, fear and excessive joy. [3] A passion is a disturbing and misleading force in the mind which occurs because of a failure to reason correctly. [2]
[9] From Aristotle’s examples of "pathos occurring/pathos about to occur but not occurring, and knowledge/ignorance" Belfiore derives a list of "four logical possibilities", and "lists them in the order in which Aristotle ranks them, from worst to best: 1. A pathos is about to occur, with knowledge, but does not occur. 2.
In Epicureanism, ataraxia comes from freedom from pain and fear and results in a life full of tranquility, imperturbability, and without trouble. The main difference between these terms is how it is achieved. Apatheia was seen as a byproduct of living a virtuous life and was not a goal for Stoics to directly attempt to achieve.
A popular example is Paul Ekman and his colleagues' cross-cultural study of 1992, in which they concluded that the six basic emotions are anger, disgust, fear, happiness, sadness, and surprise. [2] Ekman explains that there are particular characteristics attached to each of these emotions, allowing them to be expressed in varying degrees in a ...
The power of emotions to influence judgment, including political attitudes, has been recognized since classical antiquity. Aristotle, in his treatise Rhetoric, described emotional arousal as critical to persuasion, "The orator persuades by means of his hearers, when they are roused to emotion by his speech; for the judgments we deliver are not the same when we are influenced by joy or sorrow ...
The English suffixes -phobia, -phobic, -phobe (from Greek φόβος phobos, "fear") occur in technical usage in psychiatry to construct words that describe irrational, abnormal, unwarranted, persistent, or disabling fear as a mental disorder (e.g. agoraphobia), in chemistry to describe chemical aversions (e.g. hydrophobic), in biology to describe organisms that dislike certain conditions (e.g ...