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Pathos (plural: pathea) is an appeal to the audience's emotions. [6]: 42 The terms sympathy, pathetic, and empathy are derived from it. It can be in the form of metaphor, simile, a passionate delivery, or even a simple claim that a matter is unjust. Pathos can be particularly powerful if used well, but most speeches do not solely rely on pathos.
For example, this type of advertising is exemplified in large food brands such as Presidents Choice's "Eat Together" campaign (2017), and Coca-Cola's "Open-happiness" campaign (2009). One of the most well-known examples of pathos in advertising is the SPCA commercials with pictures of stray dogs with sad music.
Smell Like a Man, Man [2] is a television advertising campaign in the United States created by ad agency Wieden+Kennedy for the Old Spice brand of male grooming products, owned by Procter & Gamble. The campaign is commonly referred to as The Man Your Man Could Smell Like, the title of the campaign's initial 30-second commercial.
Before 1964, campaign ads were almost always positive. The opposing candidate or their policies were rarely mentioned. [20] In mid-June, John P. Roche, president of Americans for Democratic Action (ADA), a progressive advocacy group, wrote a letter to Bill Moyers, Johnson's press secretary, which said that Johnson was in a "wonderful strategic position", and that they could run a "savage ...
The image used in the advertisement. In 1953 Alcoa Aluminum [1] produced an advertisement promoting their HyTop twist-off bottle cap.The advertisement, often erroneously attributed to Del Monte Foods, [2] featured a picture of a woman with the tagline "You mean a woman can open it?" [1] The advertisement has been subject to criticism in later reviews and is viewed as a symbol of casual sexism ...
Persuasive writing is a set of written arguments to convince, motivate, or move readers into a particular point of view or opinion on your topic. This argument is typically presented with reasoned opinions backed and explained by evidence that supports the thesis.
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Be Like Mike is a television advertisement for Gatorade starring American professional basketball player Michael Jordan.Created by advertising agency Bayer Bess Vanderwarker, it featured various children and adults playing basketball with Jordan, set to a song with lyrics about wishing one could be like the basketball player.