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Curio Collection is a soft brand, meaning its hotels are supported by Hilton, but retain their own individual branding. [3] [4] Hilton selects independent hotels and resorts to be part of the Curio Collection. [3] [5] The brand was launched in June 2014, [4] and was Hilton's first "collection" brand. [1]
Last month Hyatt announced a deal that would expand its number of all-inclusive rooms by 30%. The Marriott Cancun opened in September, making it the first all-inclusive with the Marriott brand ...
Major soft brands launches were Ascend by Choice (2008), Autograph by Marriott (2010), Curio by Hilton (2014), Best Western Premier (2014), Unbound by Hyatt (2016), and Trademark by Wyndham (2017). Marriott continues to promote growth in its three soft brands, The Luxury Collection, Tribute Portfolio, and Autograph. [6]
Hyatt Hotels Corporation, commonly known as Hyatt Hotels & Resorts, is an American multinational hospitality company headquartered in the Riverside Plaza area of Chicago that manages and franchises luxury and business hotels, resorts, and vacation properties.
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7. Hilton Cancun, an All-Inclusive Resort. Cancun, Mexico. Families with kids who are 10 and older can book a swim-up room at Hilton Cancun, an All-Inclusive Resort. The stylish rooms provide ...