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The South Korean government has supported the resurgence of interest in hanbok by sponsoring fashion designers. [124] Domestically, hanbok has become trendy in street fashion and music videos. It has been worn by the prominent K-pop artists like Blackpink and BTS, notably in their music videos for "How You Like That" and "Idol."
The event is marked with inclusivity and diversity, combining high fashion with street style. [35] The Seoul Fashion Week is split into three parts: [36] The Seoul Collection: A high-end Korean fashion event. The collection is among some of the biggest in Korean fashion. Generation Next is an upcoming fashion design program for Korean designers ...
K-Pop singer Psy. Due to the spread of the Korean Wave worldwide, millions of Asian and Asian-American youths have become consumers of K-Pop. These are the people who love listening to South Korean music and follow the style of artists and pop groups like Big Bang, Wonder Girls, Girls' Generation, or Gangnam Style singer, Psy.
[148] Their styling contributed in shaping NewJeans's girl-next-door image, [149] deemed by Tan a "stark shift away from the usually high-octane aesthetic" of contemporary K-pop groups. [147] NewJeans branched out and showcased a variety of concepts in the music videos released for Get Up, including cheerleading and ballet-inspired outfits.
Dara's "palm-tree hair", first seen in 2009's "Lollipop", has been described as a definitive look of 2000s K-pop. [174] In a consumer survey researching trends in the Singaporean fashion market in 2013, the group was ranked first among female K-pop artists whose style most wanted to imitate. [175]
Tanggeon is a type of Korean traditional headgear worn by men, which is put under a gat. Tongcheongwan: Satgat: The satgat (삿갓) is an Asian conical hat, commonly known as an Asian rice hat, coolie hat, oriental hat or farmer's hat and is a simple style of conical hat originating in East and Southeast Asia. Sseugaechima