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Eye shadow (or eyeshadow) is a cosmetic applied primarily to the eyelids to attract attention to the wearer's eyes, making them stand out or look more attractive. [1] Eye shadow can also be applied under the eyes, on the cheeks, or to brow bones. Civilizations around the world use eye shadow predominantly on women but also occasionally on men.
Maybelline New York (formerly The Maybelline Company and Mabelline and Co.), [1] trading as and commonly known as simply Maybelline (/ ˈ m eɪ b ɪ l iː n / MAY-bil-een), is an American multinational cosmetics, skin care, perfume, and personal care company, based in New York City.
[39] Its original offerings included balms, moisturizing cream colors, mascaras, glosses, washes, eye shadow, eye pencils. They were also sold in combination in a start-up kit. [ 40 ] In an interview with the Financial Times in September 2024, it was revealed that the brand's revenue in its first year was $20mn, and expected to be over $150mn ...
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DiDonato for LOVE Advent 2014. In May 2009, she was signed as the face of Maybelline New York, [9] having just graduated from high school with only a few months of modeling experience, [10] and made her television commercial debut for the company's "Color Sensational Lip Color" line, [4] alongside Christy Turlington, Jessica White, and Julia Stegner.
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