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Liquid Glitter Eyeshadow. I'll be real: Glitter eyeshadows at the drugstore were once basically children's makeup, IMO. But these E.l.f. liquid glitters have converted me (ahem, they have a ...
1920 ad for Maybelline. The Maybelline Company was founded in Chicago by pharmacist Thomas Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called Lash-Brow-Ine.
Eye shadow (or eyeshadow) is a cosmetic applied primarily to the eyelids to attract attention to the wearer's eyes, making them stand out or look more attractive. [1] Eye shadow can also be applied under the eyes, on the cheeks, or to brow bones. Civilizations around the world use eye shadow predominantly on women but also occasionally on men.
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[39] Its original offerings included balms, moisturizing cream colors, mascaras, glosses, washes, eye shadow, eye pencils. They were also sold in combination in a start-up kit. [ 40 ] In an interview with the Financial Times in September 2024, it was revealed that the brand's revenue in its first year was $20mn, and expected to be over $150mn ...
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