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The marketing plan also helps layout the necessary budget and resources needed to achieve the goals stated in the marketing plan. It is able to show what the company is intended to accomplish within the budget and also makes it possible for company executives to assess potential return on the investment of marketing dollars. [4] The marketing ...
Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.
The marketing plan identifies key opportunities, threats, weaknesses, and strengths, sets objectives, and develops an action plan to achieve marketing goals. Each section of the 4P's sets its own objective; for instance, the pricing objective might be to increase sales in a certain geographical market by pricing their own product or service ...
Pivot table, in spreadsheet software, cross-tabulates sampling data with counts (contingency table) and/or sums. TPL Tables is a tool for generating and printing crosstabs. The iterative proportional fitting procedure essentially manipulates contingency tables to match altered joint distributions or marginal sums.
Google Sheets is a spreadsheet application and part of the free, web-based Google Docs Editors suite offered by Google. Google Sheets is available as a web application; a mobile app for: Android, iOS, and as a desktop application on Google's ChromeOS. The app is compatible with Microsoft Excel file formats. [5]
He recognized the marketing and compensation strategy was suited for the marketing and distribution of services, rather than physical products. He designed and deployed his network-marketing strategy at a telecommunication startup company; this concept grew to become Excel—a billion-dollar publicly traded long-distance company.
Multiplan floppy disk for Macintosh. Multiplan is a spreadsheet program developed by Microsoft and introduced in 1982 as a competitor to VisiCalc.. Multiplan was released first for computers running CP/M; it was developed using a Microsoft proprietary p-code C compiler [1] as part of a portability strategy that facilitated ports to systems such as MS-DOS, Xenix, Commodore 64 and 128, TI-99/4A ...
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