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  2. Endpoint detection and response - Wikipedia

    en.wikipedia.org/wiki/Endpoint_Detection_and...

    Endpoint detection and response (EDR), also known as endpoint threat detection and response (ETDR), is a cybersecurity technology that continually monitors an "endpoint" (e.g. a client device such as a mobile phone, laptop, Internet of things device) to mitigate malicious cyber threats.

  3. File:Go-to-market strategy.pdf - Wikipedia

    en.wikipedia.org/wiki/File:Go-to-market_strategy.pdf

    You are free: to share – to copy, distribute and transmit the work; to remix – to adapt the work; Under the following conditions: attribution – You must give appropriate credit, provide a link to the license, and indicate if changes were made.

  4. Market research - Wikipedia

    en.wikipedia.org/wiki/Market_research

    Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [1] It is an important component of business strategy [2] and a major factor in maintaining competitiveness.

  5. Marketing research - Wikipedia

    en.wikipedia.org/wiki/Marketing_research

    Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.

  6. Magic Quadrant - Wikipedia

    en.wikipedia.org/wiki/Magic_Quadrant

    A vendor in the Leaders quadrant has the market share, credibility, and marketing & sales capabilities needed to drive the acceptance of new technologies. These vendors demonstrate a clear understanding of market needs, they are innovators and thought leaders, and they have well-articulated plans that customers and prospects can use when ...

  7. Open Automated Demand Response - Wikipedia

    en.wikipedia.org/wiki/Open_Automated_Demand_Response

    Open Automated Demand Response (OpenADR) is a research and standards development effort for energy management led by North American research labs and companies. The typical use is to send information and signals to cause electrical power-using devices to be turned off during periods of high demand.

  8. Direct digital marketing - Wikipedia

    en.wikipedia.org/wiki/Direct_digital_marketing

    Direct digital marketing is a marketing method that uses such things as a consumer's email to send advertisements and other forms of communications to a target audience. Direct marketing campaigns feature calls-to-action that allow marketers to track and measure responses consumers have to marketing campaigns.

  9. Marketing channel - Wikipedia

    en.wikipedia.org/wiki/Marketing_channel

    A marketing channel consists of the people, organizations, and activities necessary to transfer the ownership of goods from the point of production to the point of consumption. It is the way products get to the end-user , the consumer ; and is also known as a distribution channel . [ 1 ]

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