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How to get paid as a micro influencer and reach out to brands with the right tools. We spoke with 22 micro influencers to learn exactly how they pitch themselves.
College athletes are now able to make money off their likenesses. Seemingly overnight, their social media accounts became influencer gold mines. Deals, partnerships and influence: The brands are ...
Last year, in partnership with several service providers, EA Sports struck deals directly with players for an upfront payment of $600 each to appear in the return of the popular college football ...
Alberta Golden Bears and Pandas: University of Alberta: Edmonton, Alberta: Independent, Canada West-Central Division British Columbia Thunderbirds: University of British Columbia ...
College sports yield indelible moments that unite campuses and provide a path to a quality higher education for thousands of students who might otherwise not be able to afford it. Many of the people we interviewed, including legendary coach Bill Curry, have devoted their careers to college athletics — but worry that too many schools are ...
"Marketing through sports" is a concept that's been used since the 1980s, but has increased in importance in the last two decades due to the growth and expansion that the different types of sports have enjoyed since then. It is a marketing strategy that can be used in sports in two different ways.
An esports arena at an American university. College esports in the United States is played by teams of amateur student-athletes at American universities and colleges. In the late 2000s, schools began forming esports clubs to play video games in self-organized collegiate tournaments.
Another way to view the divide between rich and poor college sports programs is to compare the 50 universities most reliant on subsidies to the 50 colleges least reliant on that money. The programs that depend heavily on student fees, institutional support and taxpayer dollars have seen a jump in income in the past five years — and also a ...