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Cost per lead, often abbreviated as CPL, is an online advertising pricing model, where the advertiser pays for an explicit sign-up from a consumer interested in the advertiser's offer. It is also commonly called online lead generation .
Apollo Global Management, Inc. is an American asset management firm that primarily invests in alternative assets. [2] [3] [1] As of 2022, the company had $548 billion of assets under management, including $392 billion invested in credit, including mezzanine capital, hedge funds, non-performing loans, and collateralized loan obligations, $99 billion invested in private equity, and $46.2 billion ...
In marketing, lead generation (/ ˈ l iː d /) is the process of creating consumer interest or inquiry into the products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a specific product or service.
Category for portfolio companies of the private equity investment firm: Apollo Global Management. [ 1 ] ^ Portfolio companies are those companies that are currently or have been previously owned or controlled by the private equity firm or its affiliate funds.
In October 2017, West was purchased by Apollo Global Management, a New York-based private equity firm, for $5.2 billion. [1] On August 31, 2018 West Corporation laid off 148 employees between their Middleton, WI and Green Bay, WI location after losing a major contract. [11] On June 25, 2019 West Corporation rebranded itself to Intrado. [12]
CMG Media Corporation [1] (doing business as Cox Media Group) is an American media conglomerate principally owned by Apollo Global Management in conjunction with Cox Enterprises, which maintains a 29% minority stake in the company.
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