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Major factors that influence the degree of conformity include culture, gender, age, size of the group, situational factors, and different stimuli. In some cases, minority influence, a special case of informational influence, can resist the pressure to conform and influence the majority to accept the minority's belief or behaviors. [7]
Latane's social impact theory posits that three factors influence the extent to which we conform to group norms: personal importance, immediacy, and size. [2] As the group becomes more important to a person, physically closer to him/her, and larger in number, Social Impact Theory predicts that conformity to group norms will increase.
Social influence comprises the ways in which individuals adjust their behavior to meet the demands of a social environment. It takes many forms and can be seen in conformity , socialization , peer pressure , obedience , leadership , persuasion , sales , and marketing .
The Asch conformity experiments are often interpreted as evidence for the power of conformity and normative social influence, [18] [19] [20] where normative influence is the willingness to conform publicly to attain social reward and avoid social punishment. [21]
Compliance is significant because it is a type of social influence that affects our everyday behavior—especially social interactions. Compliance is a complicated concept that must be studied in depth so that the uses, implications, theoretical, and experimental approaches may be better understood.
Social proof (or informational social influence) is a psychological and social phenomenon wherein people copy the actions of others in choosing how to behave in a given situation. The term was coined by Robert Cialdini in his 1984 book Influence: Science and Practice .
Social impact theory was created by Bibb Latané in 1981 and consists of four basic rules which consider how individuals can be "sources or targets of social influence". [1] Social impact is the result of social forces, including the strength of the source of impact, the immediacy of the event, and the number of sources exerting the impact. [ 2 ]
Minority influence, a form of social influence, takes place when a member of a minority group influences the majority to accept the minority's beliefs or behavior.This occurs when a small group or an individual acts as an agent of social change by questioning established societal perceptions, and proposing alternative, original ideas which oppose the existing social norms. [1]