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Socioemotional selectivity theory (SST; developed by Stanford psychologist Laura L. Carstensen) is a life-span theory of motivation.The theory maintains that as time horizons shrink, as they typically do with age, people become increasingly selective, investing greater resources in emotionally meaningful goals and activities.
The theory-theory (or ' theory theory ') is a scientific theory relating to the human development of understanding about the outside world. [1] This theory asserts that individuals hold a basic or 'naïve' theory of psychology ("folk psychology") to infer the mental states of others, [1] such as their beliefs, desires or emotions.
Daniel Kahneman, who won the 2002 Nobel Memorial Prize in Economics for his work developing prospect theory. Prospect theory is a theory of behavioral economics, judgment and decision making that was developed by Daniel Kahneman and Amos Tversky in 1979. [1]
The Strauss–Howe generational theory, devised by William Strauss and Neil Howe, describes a theorized recurring generation cycle in American and Western history.According to the theory, historical events are associated with recurring generational personas (archetypes).
Nancy Eisenberg (born 1950) is an American psychologist and professor at Arizona State University. [1] She was the President of the Western Psychological Association in 2014-2015 and the Division 7 president of the American Psychological Association in 2010-2012. [2]
A scientific theory is an explanation of an aspect of the natural world that can be or that has been repeatedly tested and has corroborating evidence in accordance with the scientific method, using accepted protocols of observation, measurement, and evaluation of results.
The English word theory derives from a technical term in philosophy in Ancient Greek.As an everyday word, theoria, θεωρία, meant "looking at, viewing, beholding", but in more technical contexts it came to refer to contemplative or speculative understandings of natural things, such as those of natural philosophers, as opposed to more practical ways of knowing things, like that of skilled ...
Balance theory is useful in examining how celebrity endorsement affects consumers' attitudes toward products. [6] If a person likes a celebrity and perceives (due to the endorsement) that said celebrity likes a product, said person will tend to like the product more, in order to achieve psychological balance.