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In social science, mass communication is related to communication studies, but has its roots in sociology.Mass communication is "the process by which a person, group of people or organization creates a message and transmits it through some type of medium to a large, anonymous, heterogeneous audience."
Theory can be seen as a way to map the world and make it navigable; communication theory gives us tools to answer empirical, conceptual, or practical communication questions. [1] Communication is defined in both commonsense and specialized ways. Communication theory emphasizes its symbolic and social process aspects as seen from two ...
The knowledge gap hypothesis is a mass communication theory based on how a member in society processes information from mass media differently based on education level and socioeconomic status (SES). The gap in knowledge exists because a member of society with higher socioeconomic status has access to higher education and technology whereas a ...
The focus of communication studies developed further in the 20th century, eventually including means of communication such as mass communication, interpersonal communication, and oral interpretation. [13] When World War I ended, the interest in studying communication intensified. The methods of communication that had been used during the war ...
Lasswell's model was initially formulated specifically for the analysis of mass communication like radio, television, and newspapers. But it has also been applied to various other fields and forms of communication. [2] [12] They include the analysis of new media, such as the internet, computer animations, and video games. [15]
Spiral of silence illustrated in Spanish. The spiral of silence theory is a political science and mass communication theory which states that an individual's perception of the distribution of public opinion influences that individual's willingness to express their own opinions.
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