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The station played Christmas music annually, with 'preview weekends' from early November through Thanksgiving, then a 24-hour Christmas format from Thanksgiving through Christmas Day. WLYT's main competitor was CBS Radio's WKQC. WLYT had changed its slogan from The Best Variety of Yesterday and Today to The Bright New Sound of Lite 102.9 in 2011.
On June 9, 2023, at 2 p.m., after playing "When I Was Your Man" by Bruno Mars, KDMX returned to the "Mix 102.9" branding; the first song under the revived "Mix" brand was "Please Don't Leave Me" by P!nk. A new morning show hosted by Billy the Kidd and Candice Lopez launched on June 26.
At first, "Easy" played all Christmas music, but on December 26, 2017, the Soft AC format resumed on 102.9 FM. [14] The two stations swapped call signs on November 26, 2017. Over time, WEZI has evolved into a more mainstream adult contemporary format, phasing in more current songs and re-focusing on adult contemporary hits from the 1980s, 1990s ...
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From 2012 to 2020, WKQC was the exclusive Christmas music station for Charlotte, thanks to WLYT's format flip to adult hits and rebranding to WLKO ("102.9 The Lake"). In 2021 WLKO also began running the all-Christmas format. In recent years, WKQC has flipped to all-Christmas music a week or two leading up to Thanksgiving.
The classic rock format was then changed to 70s Hits and later a Soft AC format as KKBH ("The Beach"), followed by adult contemporary with the branding "Mix 102.9". [ 5 ] In the fall of 1997, after market research showed some ratings reporters still wrote KJQY in their diaries, "K-Joy" was launched on 102.9 FM, marking the return of the ...
Logo as "Blu 102.9" "Enchantment FM" came to an end at midnight on November 19, and Blu 102.9 was launched. Karen Sanchez became KLBU's general manager. The call letters were changed to KLBU and the format still contained Jazz and World Music, but was adjusted to include Chill, Lounge, Acid Jazz, Trip hop, House, and softer Dance Hits, as well as Smooth Jazz and Bossa Nova.
WLIF is well known for its Christmas programming. For decades, WLIF began mixing in Christmas music the week before Thanksgiving and went to wall-to-wall Christmas music about two weeks before Christmas. They would remain all Christmas music until the middle of December 26 or later, and would keep mixing in Christmas music until New Year's Day.