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Political ads are a form of political speech with a straightforward, essential task: to gain people's confidence and influence their vote, in the case of political campaign advertising.
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It's actually the law. It was part of the Bipartisan Campaign Reform Act of 2002. It requires candidates for federal office to identify themselves and state that they approve of the message in ...
The "Stand By Your Ad" provision (SBYA) of the Bipartisan Campaign Reform Act (BCRA, also known as the McCain–Feingold Act), enacted in 2002, requires candidates in the United States for federal political office, as well as interest groups and political parties supporting or opposing a candidate, to include in political advertisements on television and radio "a statement by the candidate ...
Direct effects of political campaign advertising include informing voters about candidates' positions and affecting the "preferences and participatory ethos of the electorate". [37] Studies show that voting results are affected by voters' characteristics and the type of ad to which they are exposed. [citation needed]
While television remains the dominant form of political advertising, the under-the-radar Google ads also indicate there will be many different ways political campaigns try to reach voters this ...
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