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A style guide, or style manual, is a set of standards for the writing and design of documents, either for general use or for a specific publication, organization or field. The implementation of a style guide provides uniformity in style and formatting within a document and across multiple documents.
A wordmark or word mark is a text-only statement of the name of a product, service, company, organization, or institution which is used for purposes of identification and branding. A wordmark can be an actual word (e.g., Apple), a made-up term that reads like a word (e.g., iPhone), or an acronym, initialism, or series of letters (e.g., IBM).
Do not capitalize the word the in a trademark (see WP:Manual of Style/Capital letters § Institutions, and § Capitalization of The) regardless how the name is styled in logos and the like, except at the beginning of a sentence. [c] Titles of published works do have an initial The capitalized; bands and the like do not. Rarely, an exception may ...
Simply adding the {} or {} template to a page without the required consensus does not mean the page is policy, even if the page summarizes or copies existing policies. Most commonly, new policies or guidelines document established practices, rather than proposing a change to what experienced editors already choose to do.
states product benefits (or brand benefits) for users (or potential buyers) [16] implies a distinction between it and other firms' products [17] —with constraints; makes a simple, concise, [note 1] clearly defined, and appropriate statement; is either witty, or has a distinct "personality" [note 2] gives a credible impression of a brand or ...
The Text Encoding Initiative (TEI) is a text-centric community of practice in the academic field of digital humanities, operating continuously since the 1980s.The community currently runs a mailing list, meetings and conference series, and maintains the TEI technical standard, a journal, [1] a wiki, a GitHub repository and a toolchain.
Logos uploaded to Wikipedia must be low-resolution and no larger than necessary. The logo should receive a detailed fair use rationale — the template {{Non-free use rationale logo}} can help generate a detailed rationale that covers all necessary information. As well as a fair use rationale, the URL where the logo was found is useful to help ...
A word, phrase, or logo can act as a trademark. But so can a slogan, a name, a scent, the shape of a product's container, and a series of musical notes. [7] The language of the Lanham Act describes that universe [of things that can qualify as a trademark] in the broadest of terms. It says that trademarks "includ[e] any word, name, symbol, or ...