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Tracksuits were associated with the youth culture of the time, particularly hippies and university students. [5] Tracksuits at the time were made out of cotton, polyester, terry cloth, or a mix. In the late 1970s velour became popular, so much so that it became the most used form of fabric on a tracksuit.
Juicy Couture is an American casualwear and dress clothing brand based in Arleta, Los Angeles, California.Best known for their velour tracksuits which became a luxury staple in the 2000s, [2] [3] the company was founded by Pamela Skaist-Levy and Gela Nash-Taylor in 1997 [4] and was later purchased by the Liz Claiborne fashion company in 2003.
Adidas introduced the tracksuit that combined the sweatpants with a track top in 1964, which helped popularize athletic fashion. [4] The rise of fitness culture , as well as the birth of hip hop in 1980s America, led to the popularization of sweatpants as both leisurewear and streetwear .
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