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Rise shaving cream, introduced by Carter-Wallace in 1949, was the first to be sold in an aerosol can. [1] In 1963 the Federal Trade Commission charged Carter-Wallace with false advertising when a television commercial for Rise used "a phony substance resembling shaving cream."
As a result, Rise gel was withdrawn from the market. [9] The company also successfully sued The Gillette Company for infringement based on its Foamy brand gel. [10] [11] Foamy, which had long been the best-selling shaving cream, had introduced a gel version in 1983 to compete with Edge. [12]
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This was discontinued in 2019 and replaced by the 1919 Classic Shaving Cream for the brand's 100th anniversary. Later, Barbasol released Sensitive Skin, Mountain Blast (a new fragrance), and Arctic Chill (menthol) to its line of shaving creams. Several aftershave products have been introduced under the Barbasol brand name. Still later, Barbasol ...
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Shaving cream or shave cream is a category of cream cosmetics used for shaving preparation. The purpose of shaving cream is to soften the hair by providing lubrication. Different types of shaving creams include aerosol shaving cream (also known as shaving foam), latherless shaving cream (also called brushless shaving cream and non-aerosol ...