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Korean-owned brand Aestura has a decades-long reputation for creating gentle skincare products for sensitive skin types. In fact, the brand is used in Korean hospitals and is beloved by Korean ...
Korean skin care formulas are gentle yet deliver the results we want. Discover the best Korean vitamin C serums, according to experts, editors, and customers. These Korean Vitamin C Serums Will ...
The best Korean toners hydrate and prep your skin for the rest of your routine. Here are the best ones, according to experts, editors, and customers. Try These Top-Rated Korean Toners If You Want ...
Korean beauty standards in the 21st century prize a youthful look and the appearance of moisture on the skin, which results in a preference for cremes over powders. K-beauty products are also more often designed for export, as a result of South Korea's history of import substitution industrialization. [27]
In 2003, Lee Jin-Wook (Korean: 이진욱) began research on BB cream. [2] To further develop his product, he reached out to Dr. Jung Sung-jae (Korean: 정성재), who was testing new treatments for patients with severe skin issues. [3] Lee asked Jung to invest in his product to bring Jung's formulations to a wider audience. [3]
Innisfree is South Korea's first all-natural brand, and many of the products' ingredients are sourced from Jeju Island. The company's products range from makeup to skin care products for women and for men. Innisfree's products include the Super Volcanic Pore Clay Mask, [20] Olive Real Cleansing Foam, [21] and the Wine Peeling Jelly Softener. [22]