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The campaign was already set to switch to new advertisements featuring anonymous narrators with the new campaign and slogan: "Beef. It's what you want". [9] The new campaign was less favorable and "Beef. It's What's For Dinner." was brought back in the fall of 1999 with Sam Elliott now reading the voice-over in place of Mitchum. [10]
National Cattlemen's Beef Association is the group responsible for the ad campaign run in the U.S. using the slogan "Beef. It's What's For Dinner " . Music from the ballet Rodeo by Aaron Copland is used in the radio and television commercials.
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Data collected by the USDA's Economic Research Service showed that pork consumption following the introduction of the Board's promotion programs had risen from 45.6 pounds (20.7 kg) per capita in 1987 to a peak of 49.3 pounds (22.4 kg) per capita in 1999, dropping to 48.5 pounds (22.0 kg) in 2003. By contrast, beef consumption had declined from ...
Although beef certainly made a comeback, it never really regained its position at the center of the daily dinner table. Of course, the more things change, the more they stay the same.
Ah, corned beef. We look forward to enjoying this classic dish on St. Patrick's Day year after year. Whether it's made in a slow cooker or an Instant Pot, the salty, savory flavor is hard to beat ...
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media across a specific time frame.