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The "Ultima" name was originally coined by Bea Castle, the highest placed female executive working for Revlon at the time, for a new moisturising cream - "ULTIMA, The Precious Cream". [2] Following on from the success of the moisturiser, Revlon founder Charles Revson created the Charles Revson Inc. company in 1962 as the vehicle for his new top ...
[citation needed] In 1987, Almay was acquired by Revlon and today it has expanded to a full line of skincare and makeup products. Almay has products for skin, face, lips and eyes. The natural ingredients used include meadowsweet ( Filipendula ulmaria ) for oily skin, grape seed ( Vitis vinifera ) for normal skin, and cucumber ( Cucumis sativus ...
The 1977 acquisition of Carlos Colomer, a Spanish professional beauty supply distributor, brought Fermodyl and Roux and helped introduce Revlon to the world of ethnic care: Creme of Nature, Realistic, Lovely Color and Milk and Honey. In 1983 the company attempted an unsuccessful hostile takeover of Gillette. In 1989, Revlon became one of the ...
Foundation is a liquid, cream, or powder makeup applied to the face and neck to create an even, uniform color to the complexion, cover flaws and, sometimes, to change the natural skin tone. Some foundations also function as a moisturizer , sunscreen , astringent or base layer for more complex cosmetics .
Sinful Colors was founded in 1991. [2] [3] In March 2011, Mirage Cosmetics, the owners of Sinful Colors, was purchased by Revlon for 39 million dollars. [4] [5] In December 2013, Revlon announced it was exiting the Chinese cosmetic market, thus pulling Sinful Colors off the Chinese shelves. [6]
A small number of men have also appeared in Revlon advertising, to promote men's colognes, perform jingles, or pose with spokesmodels, including: Bobby Short (performed commercial jingles) Mel Tormé (performed commercial jingles) Little Richard (performed commercial jingles) Nat King Cole (performed commercial jingles)