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In 2004, an internet research firm estimated that through cross-advertising between Hotwire and Expedia, IAC was able to reach a total of an additional 1.5 million unique visitors to both websites monthly. [8] Hotwire first launched with opaque airline tickets. The company started selling opaque hotels and rental cars a few months later.
Dollar Rent A Car (formerly known as Dollar A Day Rent A Car) is an American car rental agency, headquartered in Estero, Florida, with offices in many countries around the world. Dollar is owned by The Hertz Corporation , along with other agencies including Hertz Rent A Car , Firefly Car Rental and Thrifty Car Rental .
Priceline was founded by Jay S. Walker, who left the company in 2000, [3] by which time Richard S. Braddock, Citicorp's #2, had come aboard as chief executive. [4] Braddock left in 2004, [5] having helped take the company public in 1999.
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