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The company began in 1985, as a producer of apple juice. The company began by selling predominantly apple-based frozen juice concentrates, and has since expanded its product line to include many shelf stable bottled juice varieties. The company’s bottled juice lines include juice cocktails, 100% juices and juice blends, organic juices ...
Citrosuco is the largest global producer of orange juice concentrate, with about 45% of the product market in Brazil and 25% in the world. In addition to juice, sales include industrialized orange by-products such as essential oils and animal feed.
Rather than selling powder to the public market, the company decided to create frozen orange juice concentrate, using a process that eliminated 80 percent of the water in orange juice. A Boston marketing firm H. A. Loudon Advertising came up with the name Minute Maid, implying the juice was quick and easy to prepare.
The Journal said the average price of orange juice concentrate has surged by 90% over the past five years, and the price per pound sits at $4.77, an increase of 18.4% from last year.
On August 3, 2021, PepsiCo announced that they would sell a majority stake in Tropicana, Naked Juice, and other juice brands to PAI Partners for $3.3 billion, to concentrate on their healthy snack foods and zero-calorie beverages. They would retain a 39% stake in the new joint-venture company and have exclusive distribution rights to the brands ...
The first is that most of the frozen concentrate orange juice in the US — 69% — is from imported orange production, according to Branch. For non-frozen, not-from-concentrate OJ, 14% comes from ...
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